Live Event Promotion and Artist Management Masterclass with Ian Richards
In this masterclass with Ian Richards, we'll hear what its like to promote live shows, the impacts of Covid-19 on live music 
and how the live scene has adapted, and what will need to happen in the future for long-term success.
You'll leave this masterclass with insights into what it's like in the live music scene, from someone who plays an integral part in it, and take away some advice about what it takes to work in the live sector and how to spot future opportunities.
Ian Richards has worked with Academy Events since October 2005 and has been in his position as Head Promoter in 2015. Over the years Ian has worked as a van driver, night manager, publisher, security, TV production manager, loader and record company owner giving him an enviable understanding of all aspects of the music industry.
Ian has worked with companies such as Straight Music and Metropolis, promoting huge artists such as Red Hot Chili Peppers, Marilyn Manson, Eminem, Ray La Montagne and Rufus Wainwright. Since moving to Academy Events Ian has booked excellent tours and special events for Blondie, Snoop Dogg, NOFX, Black Star Riders, Queens of the Stone Age and Public Image Ltd.
More recently, Ian curated the annual Fireball: Fuelling The Fire Tour, which has included triumphant sell-out show at several O2 Academy venues across the UK, with headline artists over the years include Less Than Jake, Reel Big Fish and Flogging Molly’.