A multi-disciplinary music and media executive with a focus on partnerships, strategy and business development, Soraya is Head of Talent Management at leading esports org, Fnatic.
Soraya is an industry veteran and was responsible for the meteoric rise of both Above & Beyond and their labels Anjunabeats and Anjunadeep, followed by a stint managing and marketing artists such as Swedish House Mafia, Groove Armada, Miike Snow and Jacques Lu Cont at ATM Artists.
In 2012 Soraya set up The Bakery (London), a marketing and management agency designed for the music industry at large. In 2015 The Bakery partnered with Big Life Management to setup a JV publishing company. Clients included Benny Benassi (Ultra/Sony), Syco Music, Warner Music, Delta Heavy (BMG), Crookers (Defected Records) plus others.
As the winner of the 2019 Women of the Future Awards (sponsored by Aviva), and named in the Music Week 30 under 30 (2015), Soraya often frequents panels at conferences in then UK and internationally.
This session with Soraya will be a deep dive into talent management. In a world where talent is key, whether you’re an aspiring artist, talent manager, songwriter or even a promoter, it’s vital you understand what the people who look after talent do. The session will cover the key responsibilities of a talent manager, and how you can get started as either a talent manager or an artist in your own right. We will cover top line responsibilities of liaising with lawyers, publishers, PRO’s, record labels, DSPs, promoters and booking agents.
Students will walk away with a comprehensive overview of the fundamentals of talent management and some basic tools and ideas of how to make a start in their career, and an understanding how to get a release out there and attract an audience and the industry.
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