Yasmin Lajoie is a music manager and freelance consultant based in London. An experienced industry executive with a thorough understanding of the global music market and over a decade of experience working with successful artists across the genre matrix. Her career began in the A&R department at EMI, working on artists as diverse as Beirut, Lana Del Rey and Kate Bush; she has since been employed by Sony/ATV and Warner/Chappell.
A committed mentor, keen writer and adept public speaker, Yasmin is an active member of the UK Music Futures Group, the Music Managers Forum and the BRIT Awards voting academy. She also chairs the intersectionality committee at shesaid.so and is on the board of trustees for the charity Open Up Music.
The way we communicate reflects the way we think about the world. Language matters. But often it’s hard to know which words to use - and they keep changing! In this masterclass, you’ll learn which terms to avoid and what to replace them with. Whether you’re discussing musical genres, or talking about sound recordings, you’ll know exactly what to say so as not to offend anyone.
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