PBLA Industry Talks is a new series in which Point Blank LA’s key music business instructor Marko DeSantis sits down with some of the biggest names in the music industry to chat about their careers, their insights into the music business, the skills it takes to achieve success, and more. Marko is an industry legend in his own right, best known as the lead guitarist for the rock band Sugarcult, with whom he received a RIAA-Certified Gold® Record for the debut album Start Static. For this Industry Panel session, Marko will be joined by critically-acclaimed producer Yeti Beats.
Yeti Beats is a Los Angeles-based music producer, songwriter, manager, and DJ. Yeti discovered and signed Doja Cat to a production deal in 2013 and is credited for helping develop her sound and navigate successfully through the industry to her first #1 hit and beyond. He has been the lead collaborator and executive producer behind several Doja Cat hits, including the #1 hit single “Juicy” ft. Tyga and TikTok sensation “Candy” as well as “Say So (Remix)” feat. Nicki Minaj, a #1 hit on the Billboard Hot 100. In addition to Doja Cat, Yeti has produced for several reggae, rap, and R&B artists, including Rebelution, Konshens, Common Kings, and more. Yeti is currently finishing Doja’s new album and has songs in the works with BJ the Chicago Kid, Andra Day, Mahalia, and Kat Dahlia.
In this panel, Yeti will share his expertise and industry insight on what it takes to become a successful collaborator and producer for major artists. Yeti will dive into the ins and outs of assisting and collaborating with artists during their creative process and in the recording studio to produce chart-topping hits. He will also explain his experience and approach in discovering and guiding an artist to such mainstream success. Drawing upon his own experiences and successes, Yeti will share his journey to being an executive producer behind chart-topping hits, and the skill set he had to acquire to get there.
Attendees will be encouraged to ask questions of both Yeti Beats and Marko DeSantis in order to obtain a complete understanding of what it entails to become a successful producer, manager, and collaborator for major mainstream artists. Yeti will provide a thorough explanation of the specific attributes and skills needed to succeed in this role, including everything from managing artists, production knowledge, and techniques, understanding contracts, and beyond. Attendees will learn all the work that goes into the journey of a successful collaboration all the way to a #1 hit. This session will provide the perfect opportunity for anyone looking to achieve success in this career path to have their questions answered by a highly successful expert of the trade.