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Dr. Knowles with his daughter Beyonce & Destiny's Child

Music Industry in the Digital Age I

Learn from legendary music executive Dr. Mathew Knowles (Beyoncé, Destiny's Child, Solange)

Enroll Now


Point Blank's unique online course Music Industry in the Digital Age I is taught by Dr. Mathew Knowles, father of Beyoncé and Solange Knowles and architect behind the careers of Destiny’s Child, Beyoncé, Solange, and more. Dr. Knowles has also worked with legends such as Chaka Kahn, The O’Jays, and Earth, Wind & Fire and has taught and lectured at Harvard University, University of Houston, and University of Manchester, among others. This exciting new 10-week course is delivered online via our award-winning Virtual Learning Environment, and it features frequent industry guest speakers invited by Dr. Knowles himself, who share their expertise and business acumen with the class.

Designed for established music industry professionals, beginners, and music creators alike, Music Industry in the Digital Age I is essential to developing a core understanding of the music business, finding talent, marketing, and business issues beneficial to those pursuing or wishing to pursue a career in the music industry. Dr. Knowles focuses this course on practical issues surrounding free expression in the music industry and advanced concepts regarding relationships with publishing companies, record labels, recording studios, producers, managers, and band members.

  • You will learn through a dynamic assortment of lectures, special guest speakers, hands-on workshops, and more, discovering the fundamentals of marketing, publicity, copyright, production, record release, and building an effective team.
  • There are 10 weekly classes, running for two hours per week, scheduled on Wednesdays from 12pm-2pm PST beginning on July 13, 2022.
  • The total cost of tuition for online attendance in Dr. Knowles' Music Industry in the Digital Age I course is $1495.

Point Blank is proud to offer a range of exclusive benefits and features to students who enrol in this course. Call an Admissions Advisor now at (323) 594-8740 or Contact Us and start your career in the music industry today.


Learn More About Dr. Knowles

Learn about Dr. Mathew Knowles and how he can help you in your music industry career.

Key Info

Duration 3 Months
Available start dates 2022
  • July 11
Download Brochure
Have questions? Check the FAQ's for quick answers.


Your learning experience

Dr. Mathew Knowles

Dr. Knowles is a legendary author, professor, lecturer, public speaker, entrepreneur, music executive, artist manager and founder of Music World Entertainment (MWE). Based out of Houston, MWE is one of the world’s leading music and entertainment conglomerates. Dr. Knowles' impressive track record involves eight consecutive #1 Albums for Destiny's Child, three consecutive #1 Albums fo Beyoncé, and his artists have accumulated a total of 28 Grammy awards.

As well as his impressive industry experience, Dr. Knowles is a renowned academic, having lectured and spoken at some of the world's leading Universities such as Harvard, University of Houston, and University of Manchester. Also a published author, Dr. Knowles has written a number of books on topics such as Public Relations and the Media, The DNA of Achievers, and more

Enroll Now

Hear from Students

Pablo Noguera

Boma Cheetham West

Mario Doval Garcia

Kimberly Lipscomb

Kristine Mills


$1,495 payment in full
$50 reg fee + balance of $1,445
$50 reg fee + $499 per month
Monthly installment plans are subject to a nominal fee already included in the price above. See details during the enrollment process.


Bryan Dotel

Recently nominated for a Latin Grammy Award, Tropical Reggaeton producer Bryan Dotel has had great success after graduating from PBLA, including amassing more than a million views on YouTube.

Cathleen Cher

Cathleen has been dancing all her life & already accomplished a bunch of amazing things while studying at PB. She toured with Kanye West as part of his creative team and is a DJ and classically trained pianist.

Travis Holcombe

PBLA Certificate student Travis is a KCRW DJ spinning lost un-classics, playful electronics, spine-snapping breaks and a quirky selection of mind-melting grooves by the pound. Served fresh weekly.

Gina Cat

PBLA graduate Gina holds residencies in top California night clubs, tours internationally & plays festivals around the world from Rhythm & Vines in New Zealand, to Soundwave Canada & Burning Man.

Kamel Omais

Kamel aka Dead-Tones is Guy Gerber’s protege, personal assistant and tour manager. Over Summer he is based in Ibiza as Rumours' main resident, and has releases on labels including Kindisch, Motek, Dialtones Records.

Nicole Moudaber

Studied DJing at PB. Carl Cox: “I've been following her for years. She's amazing.” Residencies in Ibiza, Ministry & releases on VIVa Music & Plastic City show Nicole’s doing things her way.

Loren Granic

Co-founder of 'A Club Called Rhonda', has organized parties in LA & beyond for the past 8 years. Known for its stylish crowd and underground vibe, Rhonda hosts up-and-coming DJs and artists alike.


When are the classes scheduled?

Dr. Mathew Knowles' 10-week course Fundamentals of the Music Industry in the Digital Age I begins on Wednesday, February 23rd, 2022 and meets once per week for 2 hours at the following session time:

12:00pm – 2:00pm (Afternoon Session)

Call 323.594.8740 for the most up-to-date information on class availability.

How do the online courses with Dr. Knowles work?

Studying online at Point Blank with Dr. Mathew Knowles is a completely unique experience, unlike any other online program. You are personally guided by Dr. Knowles, an expert industry professional instructor who architected the careers of Destiny's Child and his daughters Beyoncé and Solange. You will be provided with regular opportunities to get valuable answers to all your music industry questions from Dr. Knowles in his weekly masterclasses:

  • Masterclasses: Live two-hour group sessions once a week for 10 weeks in each course, where the whole class is online with Dr. Mathew Knowles, recorded for you to watch back. Delivered from the US from 12:00pm-2:00pm PST, normally on a Wednesday afternoon. 
  • Virtual Learning Environment: Pre-recorded videos, written content, and downloadable resources are also provided within Point Blank's Virtual Learning Environment (VLE).

Is this course suitable for beginners?

Yes. This course caters to students who have little or no prior knowledge of the music industry. Students with prior experience in the music business will also greatly benefit from studying with Dr. Mathew Knowles, who architected the careers of Beyoncé, Solange, and Destiny's Child.

What are the requirements for admission?

Admission into any college-level program at Point Blank requires that the prospective student:

  • Be 18 years of age or older (under age 18 may be accepted only with signed parental consent)
  • Possess a high school diploma or the equivalent
  • Be provided a current Point Blank Music School Catalog
  • Sign a School Performance Fact Sheet and an Enrollment Agreement for their program

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