Department: Marketing and Communications

Hours: Full-time, 40 hours per week

Contract: Permanent

Starting Salary: £38,592 - £50,300 (depending on experience)

Location: Hybrid

Reports to:  Head of Marketing and Communications

About Point Blank

Point Blank is an award-winning music school based in London, Los Angeles, Ibiza, Mumbai, China and online. The School specialises in Higher Education and professional courses in subjects including Music Production and Sound Engineering, DJ Practice and Performance, Singing and Songwriting, Music Industry Management, Music Systems Engineering and Radio Production and Broadcasting.

As a specialist music education provider, we take pride in teaching the creative process of making music at the highest level, with expert lecturers and state-of-the-art facilities. We nurture and support students, providing them with a curriculum connected to industry and the tools to succeed in their careers. Consistently awarded high scores by our students through the National Student Survey, we have a reputation for giving our community a unique and high-quality experience.

About the role

We're seeking a dynamic Campaigns Manager with a strong focus on showcasing our exceptional Higher Education programs. We're looking for an individual who is passionate about music, education, and connecting with prospective higher education students and music enthusiasts at Point Blank.

Your role involves crafting original and engaging content across various platforms, including newsletters, partner sites (such as UCAS and WhatUni), and our external website. This requires exceptional writing skills aligned with our tone and style, adapting content for key recruitment and advertising channels. As an experienced marketer, you'll work with Google Adwords, Analytics, and social media advertising, emphasising attention to detail and insightful data-driven strategies.

Responsibilities encompass editorial management, campaign setup, and maintenance of digital channels, extending Point Blank's reach to new territories. Evolving our presence in the digital landscape while strengthening our global brand in Higher Education and the music industry is a pivotal aspect of this role.

If you're passionate about music and marketing and ready to make a significant impact in education, this role is tailor-made for you. You will be a music-loving, industry-savvy marketing professional adept at creating compelling communications across diverse formats and platforms. Your role will be pivotal in expanding Point Blank's reach to relevant audiences and achieving Higher Education recruitment targets both domestically and internationally.

KEY RESPONSIBILITIES

The Marketing and Campaigns service is responsible for the delivery of informative, inspiring and impactful advertising and messages whilst strengthening the brand and academic offering. This role covers but is not limited to:

Campaign management (Higher Education courses):

• Lead HE campaign projects with third parties and partners, ensuring clear objectives and a focus on the applicant journey to help ensure recruitment targets are met.
• Oversee various campaign projects, both digital and offline, across different regions.
• Coordinate online delivery, ensuring accurate execution and communication with media owners.
• Oversee the Videographer and Social Media and Content Editor in filming and editing relevant events, tutorials, and masterclasses to drive awareness, engagement, and sales.

Digital advertising and reporting (all courses):

• Oversee banner creative, text ads, and messaging across digital platforms.
• Implement SEO strategies to increase traffic, registrations, and sales for HE and professional courses.
• Manage digital campaigns, including PPC and display, to optimise performance and assess ROI.
• Continuously optimise all Adwords activity to increase traffic, registrations, and sales.
• Analyse and develop monthly advertising and marketing reports using platforms like Google Analytics, Google Adwords, and Adform.
• Provide regular reports on campaign performance, offering insights and recommendations.
• Analyse data to report on sales and conversion insights within the recruitment cycle, and conversion rates across all touchpoints.
• Track campaigns across all touchpoints
• Manage campaigns and drive efficiencies for acquisition, ensuring clear call-to-actions for conversion.

Content marketing and communication (Higher Education courses):

• Share compelling student and alumni stories via newsletters and other channels.
• Craft and deliver effective marketing communications, including email campaigns and newsletters.
• Develop methods to enhance the conversion pipeline and reach through third-party platforms.
• Collaborate with the content team, Web Manager, and Digital Marketing Manager for efficient information sharing and campaign execution.

Events and general duties (Higher Education courses):

• Assist in organising internal and external events.
• Handle day-to-day digital campaign optimisation.
• Schedule, market, and deliver routine campaign work across various industry and Higher Education platforms.
• Ensure accurate and audience-friendly presentation of information and processes, adhering to business and regulatory requirements.
• Undertake additional duties relevant to the role as requested by senior management.

PERSON SPECIFICATION - Essential

Education 

• Demonstrable experience in a similar marketing campaigns role.
• A digital marketing qualification or substantial experience in working on Google platforms.

Experience

• Experience gained within HE / Education marketing roles.
• Experience in campaign planning and construction of on and offline marketing and advertising projects.
• Experience of communicating for the purpose of advertising products, with the ability to write for a diverse range of audiences.

Knowledge and skills

• Ability to manage all marketing processes across campaigns (copy, build, implementation, optimisation, tracking, reporting etc).
• Efficient data driven campaign management with clear goals and effective implementation of tracking.
• Ability to manage annual marketing schedules and execute plans.
• Ability to optimise all digital campaign work with a very keen eye on detail and conversion metrics.
• Ability to understand data and HE cycles inputting into monthly, quarterly, and yearly reports.
• Accurate post-campaign reporting on engagement metrics with conclusions and recommendations.
• Thorough and well-organised, able to meet multiple tasks and deadlines effectively.
• Excellent written English, impeccable and effective copy writing / proof reading skills.

PERSON SPECIFICATION - Desirable

Education

• A bachelor’s degree or equivalent level qualification.

Experience

• Experience in sending communications to audiences through Customer Relation Management tools or systems such as Mailchimp.
• Have experience in or in-depth knowledge of SEO

Knowledge and Skills

• A strong communicator with good presentation/hosting skills and comfortable liaising with new groups of people and from all walks of life (both internal and external stakeholders).
• An understanding of core issues relating to EDI (equality, diversity and inclusion).
• An understanding of the music industry and music production techniques.

To apply

Please send us your CV and a detailed covering letter explaining how you meet the criteria in the person specification above, to work@pointblankmusicschool.com.

Due to the volume of applications received we can unfortunately only respond directly to you if you are shortlisted.

Point Blank is an equal opportunities employer and welcomes applications from all sections of our community.